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Superhero Merchandise


Since the arrival of superheroes into the public limelight, various parties have sought to capitalize on their public image and symbol for varying purposes from charity and propaganda to influence and pure financial gain.

The heroes themselves allow the exploitation of their image for various purposes; Green Lantern (Alan Scott), Flash (Jay Garrick) and other World War 2 heroes allowed their images to be used to aid in pro-Allied Nations propaganda, Superman and Wonder Woman decree that a percentage of the money earned from their respective images and symbols is donated to charity, Booster Gold sells his image and gains indorsements for personal financial gain, while Batman's symbol has become linked directly to Gotham as a tourism trade for the city.


  • Barbara Gordon keeps a Batgirl doll as a reminder of her previous adventures as Batgirl.
  • Wonder Woman and Black Canary (Dinah Lance) have both written and published books (Reflections: A Collection of Essays and Speeches and My Mother's Daughter respectively).
  • Clark Kent has also published three fictional novels titled The Castellan Agenda, The Janus Contract and Under A Yellow Sun. Ironically, Lex Luthor is a fan of both books.
  • Proceeds earned from Wonder Woman's likeness goes towards the Athenian Women's Help Shelters.
  • Following her return from the 30th Century, Iris West-Allen wrote the biography The Life Story of The Flash.
  • Zatanna Zatara is the author of the hugely successful book Hex Appeal: The Modern Girl's Guide to Magic.
  • After allying with billionaire and adventurer Buck Wargo, a toy line was created in Guy Gardner and the "Monster Hunters"' image.
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